The rise of skin sensitivity
An increasingly common concern, in the US 60-70% of women and 50-60% of men report having some degree of sensitive skin2 while in the UK a recent survey found redness as the most common sign of sensitivity. A continued need to wear PPE, plus an ‘always-on’ approach (more work + more stress = less sleep) has also led 40% of UK adults to agree that the impact of modern life makes it harder to have healthy skin3, and if you too are noticing something is not quite right with your complexion - our article that explores the link between Sensitive vs. Stressed skin is a must-read.
The super-powered sensitivity serum
Being experts in sensitive skin, we revisited Anti-Redness Serum to boost it’s efficacy in a modern world with ever-growing aggressors, while bringing its packaging in line with our Zero Waste Pledge. The result? A 98% natural-origin, vegan and velvet-touch serum that’s proven to strengthen the skin moisture barrier1 and help protect from pollution4 while soothing the seven signs of skin sensitivity in seven days5. All housed in a recyclable glass gar, with a 50% recycled plastic twist-lock pump - our first ever pledge-ready serum pack.
The White Mushroom
Albatrellus Confluens is found in cold-climate Finnish Forests. When applied to your face it helps visibly alleviate redness and restore a feeling of calming comfort to your complexion. Feel a sigh-of-relief sensation while it works to calm sensitivity instantly, while working over time to help boost a weakened barrier - one of the main root causes of sensitive and stressed skin.
The Defense Complex
Free radicals from pollution (think car exhausts and industry) can cause skin to become sensitised, and the European Environment Agency projects that pollution is to continually rise6 - spelling bad news for every complexion, not just sensitive skin. Our double-action complex includes Beta Carotene, which shows powerful antioxidant action to help neutralise free radicals that are already scouring your skin, while Biosaccharide forms an invisible natural layer on the skin’s surface - a physical shield to ‘catch’ pollution particles, preventing them from penetrating your skin.
A serum formulated to soothe your sensitivity symptoms while helping future-proof against flare ups? With clinical results and proof in the pictures, we think we’ve nailed it. Jokes aside, suffering from skin uncomfortability on the day to day can be just plain annoying, not to mention debilitating over time. So, if you’re struggling with sensitivity or simply feel something’s not right - there’s a whole sensitive skincare collection where that came from...
1Proven by a Clinical Instrumental Evaluation
2Frontiers in Medicine, 2019
3Cult of Calming Beauty, Stylus Media Group, 2020
4In-vitro efficacy study
5Proven by a consumer study evaluation of 100 men and women