NEW: Brightening Dark Circle Eye Cream.

NEW: Brightening Dark Circle Eye Cream.

Seven Benefits*. Seven Days. One Cream. We’ve packed illuminating clean bioactives into our all-new Brightening Dark Circle Eye Cream. The result? A moisturising eye cream that’s proven to visibly reduce dark circles after just seven days*.

*Consumer study evaluation of 63 women and 14 men​.

It’s a new year, and while that usually brings a positive, renewed outlook, we can’t blame you for having mixed feelings entering 2021. Fear not - we can confirm there are Brighter Days Ahead, at the very least, for your eyes and our planet as we work towards our Zero Waste Pledge by the end of this year.


Proven results for all eyes.

With mask-wearing making eyes more of a focal point, we've created a cream to give you more confidence about your eye area. One that, thanks to its zero-irritation formula, you can use with confidence, too. Instead of potentially sensitising ingredients of hydroquinone, vitamin C or retinol, we use an Elderberry Flower Extract which helps to neutralise the free radicals that can trigger darkening and puffiness of the eye area. We’ve combined it with Glycogen (also found in clinically proven Dark Spot Sleeping Cream) which helps skin to retain moisture for a smoother, firmer and plumper-looking undereye.

To help create this dark circle solution for sensitive eyes*, we’ve used no added fragrance. You may notice a pleasant scent - but that’s all natural. In fact, the whole cream is formulated with 95% natural-origin ingredients, and 95% said this product does not cause irritation around the eye*.


Sustainable, inside and out.

With our pledge to only produce recycled, recyclable or reusable packaging by the end of this year, we’ve included 87% of plastic created from Infinity Recycling technology for our pack. In short, it helps us bring previously unrecyclable plastic back into circularity, when it once would have been destined for landfill or incineration. In full, you can read more about this industry first recycling technology and how it helps our planet here.

You may be familiar with us talking about Zero Waste packaging, but for Brightening Dark Circle Eye Cream, our bioactives also have a Clean to Planet backstory. The Elderberry Flower Extract is sourced from the same grains used by perfumers in Grasse, France, once the scent molecules have been extracted, while the Glycogen is sourced from non-GMO corn in sustainable Canadian farms.


Application and texture.

An often-overlooked step on even a beauty enthusiast’s skincare shelf, we’ve created an eye cream that you can’t wait to use. While many creams are an oil-in-water emulsion, ours is a water-in-oil. This makes for a beautifully creamy, smooth and undeniably luxurious texture you’ll enjoy whether your routine is minimal or maximal.

Oftentimes the recommendation is to pat your eye cream gently underneath your eye, but we recommend taking a slightly smaller than pea-sized amount, splitting between two fingers and gently massaging over your entire eye area - including lids and brow bone. Massaging action helps to instantly brighten alongside our bioactives - 89% said skin looked brighter immediately* - while our irritation-free formula helps illuminate darkening all over the eye area.

We hope you love Brightening Dark Circle Eye Cream as much as we do. And for a limited time only - enjoy free shipping when you shop it. Start your seven-day #GlowUpChallenge now and tag us with your results, we’re just as excited to see them as you will be.