The Ocean Plastic Partnership. 

In 2018, with TerraCycle we created the our body wash bottle containing 20% reclaimed plastic waste from the ocean. People (and our planet) loved it, so we’ve launched our award-winning Atlantic Kelp and Magnesium Body Cream in the same packaging, too. With more than 8 million tonnes of plastic dumped in our oceans annually, we’re glad we can take steps to give this plastic a second life. The rest of the bottle is made from 80% recycled plastic, creating a cycle where we can keep this waste out of landfill. Look out for the grey bottles - they’re a sign of sustainability and working toward a plastic-free future for the ocean. 

Why only 20% ocean plastic?

We’ve been clean to skin since 2000 - we’re not about to let that slip. We do rigourous packaging testing on our innovations, to make sure it’s safe to house our formulas. For example, that none of the plastic elements or particles migrate into the formula. Since ocean plastic isn’t as strong as recycled or virgin plastic - as you’d expect from plastic that’s been travelling the high seas - we’ve kept it to 20%. Protecting our formula while protecting the planet.