Globally, in the beauty and personal care industry, 122 billion sample sachets1 are produced annually before being potentially incinerated or reaching landfill every year. Since stopping our production of them in 2018, we’ve saved four and a half million sachets from becoming waste, instead moving towards innovations that are more Clean to Planet.
In 2021, we created a world and industry-first 100% recycled and re-closable aluminum eco-smart sample tube with Tubex, a global leader in the production of aluminium tubes, that helps to protect the product and our planet. Widely recyclable with a high recyclability rate, its break-off nozzle negates the need for unrecyclable foil tamper seals, while protecting the product inside.
More recently, our aluminium eco-smart sample won the Premium Skincare category in the PCD Innovation Awards that celebrates innovation in packaging, selected by a prestigious jury from brands including Chanel and Dior.
- Tags: zero waste