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Reclaimed ocean plastic, post-consumer recycled packaging, less cardboard. We’ve come a long way with reducing packaging waste - but we’re not about to get complacent. We’ve teamed up with TerraCycle, who helped us create our Ocean Plastic bottle, to join their latest innovation Loop™ - pioneering the premium skincare market with refillable solutions, helping to minimise the impact single-use packaging.
Get to know TerraCycle.
Sad news: recycling isn’t actually all that easy. Packaging made of multiple types of plastic isn’t easily recycled by traditional recycling plants, often ending up in landfills or being incinerated - despite our best sorting efforts at the recycling bin. Enter TerraCycle. They’re an innovative recycling company and the global leader in recycling and upcycling typically hard-to-recycle waste. Working in over 21 countries and with over 200 recognised awards, their programmes for homes, schools and offices collect and recycle everything from everyday coffee capsules to batteries, e-waste and even organic or medical waste, all towards their goal of Eliminating the Idea of Waste®.
Loop™: the latest innovation.
Announced at the World Economic Forum, the Loop initiative will challenge worldwide reliance on single-use plastic, boosting the circular economy for brands and their customers, with a real and measurable environmental impact. As the pioneers of Clean Skincare with a Clean to Planet ethos, we’re on board, being the first premium skincare brand to sign up - bringing our goal of Zero Waste by 2021 that little bit closer. With Loop we’ll be championing refillable skincare solutions
Your refillable favourites.
We’ve chosen six bestselling products for the initial launch. And the formulas that are most likely to be used on a daily basis: body washes, body lotions and our best selling facial cleanser. By choosing these we can make the most measurable impact, and if you love the sustainable solution as much as we do - we can roll it out to the rest of our ranges. They’ll be packaged in glass label-free bottles, making them easier to clean and refill, with a single-type plastic pump for future recycling. Get acquainted with them - ‘cause they’ll be sticking around your #shelfie for the long run:
• Rosa Centifolia™ Cleansing Gel
• Moroccan Rose Otto Body Wash
• Moroccan Rose Otto Body Lotion
• Atlantic Kelp And Magnesium Anti-Fatigue Body Cream
• Atlantic Kelp And Magnesium Anti-Fatigue Body Wash
• Atlantic Kelp And Magnesium Anti-Fatigue Hand Wash
Words from the wise.
“I am delighted to announce that REN Clean Skincare will be the exclusive premium skincare partner in Loop for 2019. REN Clean Skincare shares the same vision as we do and is a brand to closely watch in the future.” Tom Szaky, CEO of TerraCycle
“As the pioneering brand of clean skincare, it is our pleasure to partner Loop on this essential and exciting step to reduce waste. At REN Clean Skincare we are proud of our commitment to become zero waste by 2021 and today marks one of our milestones to securing our goal. Clean to skin. Clean to planet go hand in hand for us and our 360 degree approach to clean means that we will never compromise on either.” Arnaud Meysselle, CEO of REN Clean Skincare
And, here’s how it’ll work.
The cleaner future is coming.
We’ll keep you in the loop, so to speak, about when you can shop our new refillable bottles this year. In the meantime if you’re itching to get your sustainability fix, we’ll be launching our Atlantic Kelp And Magnesium Anti-fatigue Body Cream with an Ocean Plastic revamp in February, plus our most Clean to Planet product launches ever will be revealed very shortly… Stay tuned and as always, please recycle.
