Conscious Beauty - with Liberty London.

Conscious Beauty - with Liberty London.
Put down the device - it’s time we met in real life. We’ve been chosen by Liberty London as part of their Conscious Beauty campaign. They’re hosting a series of instore events celebrating change-making beauty brands using clean and cruelty-free ingredients, and those making a positive impact on the planet. Here’s what your need to know before you go.

The conscious concept.

“As we become more knowledgeable about our products, we want to know what goes in them, where the ingredients are sourced and that they are produced in an environmentally-friendly way. With plastic waste a rising concern, we are also more conscious about how we dispose of our packaging. Here we celebrate the brands who give back to the community and those actively trying to reduce their impact on the environment.”

- Emily Bell, Beauty Buyer at Liberty


Our window of opportunity.

From May till mid-June, we’re displaying our sustainable skincare in the window of London’s Liberty store in Regent Street against a backdrop made from 100% recycled plastic waste. In line with our Zero Waste by 2021* pledge, it’s our opportunity to educate shoppers and passers-by on the importance of not just recycling - but recyclability. Come down and see our Atlantic Kelp and Magnesium bottle sitting pretty containing 20% reclaimed ocean plastic. Plus our Clean Screen Mineral SPF 30, which has been designed to be easily recycled, with a one-type plastic which won’t pollute the recycling stream.

*Recyclable, reusable or compostable packaging.

Meet us on the ground floor.

Come down and see us this month at Liberty. We’ve got a bin in which we’ll help you recycle your cosmetics empties, you can browse our clean skincare and, while stocks last, you’ll get a free Clean Summer Kit with any two purchases, including a travel-size Clean Screen which is perfect for your hand luggage. We’re on beauty on G floor - see you soon.